Top 5 Virtual Fitness Programs in Switzerland for Q4 2023

Throughout the fourth quarter of 2023, the top 5 virtual fitness programs in Switzerland demonstrated diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance:

Strava: Run, Bike, Hike experienced fluctuating revenue, peaking at around $42K in early October and ending the quarter with $42K in the last week of December. Downloads saw a notable rise towards the end of December, reaching approximately 1.9K. Weekly active users remained relatively stable, with a slight increase towards the end of the period, peaking at about 38K.

Fitbit: Health & Fitness showed a significant boost in revenue, especially in the last week of December, peaking at around $19K. Downloads also saw a substantial rise in the same period, reaching approximately 3.1K. Weekly active users showed a steady pattern, ending the quarter with about 42K active users.

Freeletics: Workouts & Fitness had a notable increase in revenue in the last week of December, peaking at around $21K. Downloads saw a peak in mid-November with approximately 1.3K downloads in one week. Weekly active users peaked in mid-November with around 8.4K users, before stabilizing towards the end of the quarter.

Zwift: Ride and Run displayed consistent revenue growth throughout the quarter, peaking at approximately $14K in late November. Downloads reached a high of about 441 in early November. Weekly active users increased steadily, peaking at around 1.5K in the last week of December.

komoot - hike, bike & run saw a revenue peak in the last week of December with around $10K. Downloads were highest in early October, with approximately 5.3K downloads. Weekly active users showed a steady increase, peaking at about 51K in the last week of December.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for these applications.